Strategic Communication - MBD

Beskrivelse

Purpose
Strengthen your role as a communicator in complex and changing environments and become an indispensable resource in your company. Gain insights into strategic communication and how to use effective communication in the right context - crucial for the success of your projects.

Your benefits
- Increased Influence: Understand how to influence decision-makers and stakeholders through targeted and precise communication. 
- Improved Leadership Skills: Learn how to use communication as an effective leadership tool to motivate and engage your colleagues and employees. 
- Crisis Navigation Skills: Become familiar with crisis communication techniques to handle challenges and maintain the company’s reputation under pressure. 
- Greater Visibility and Transparency: Learn to use communication to create clarity, transparency, and trust both internally and externally.

About the course
The main target group for the course is leaders and managers interested in understanding the possibilities and limitations of using communication strategically in a variety of organizational practices. To develop such understanding, participants must be willing and able to explore and problematize common-sense understandings of communication, including its assumed purposes, audiences, and effects. Such approach helps participants interact in qualified ways with consultants and other experts in the field.

NOTE: This is the English version of the course 'Strategisk kommunikation'

Themes
- Fundamental Communication Concepts: Understand the key principles and theories in communication. 
- Campaign Practices: Gain insights into both classic and modern effective campaign methods. 
- Engagement and Ownership: Learn to engage employees and stakeholders for increased ownership. 
- Leadership Communication: Strengthen your leadership and motivate your team through effective communication. 
- Navigating Ambiguity: Handle complex and ambiguous communication situations.

Copenhagen Business School, MBD