Samarbejde og relationer, Samarbejde og relationer

Masterclass in Nudging (English)

Beskrivelse

Nudging is a concept in behavioural science and is an effective way to influence people’s behaviour, without restricting freedom of choice. The application of nudging in the world is increasing steadily, both within the private and public sector – this in spite of a heavy lack of publications on the practical application of behavioural insights.

While you will get a comprehensive understanding of the theories underpinning nudging and behavioural science, the main objective of this masterclass is to learn how to facilitate the practical application of behavioural insights – In other words, how to apply nudging in practice.

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