Developing Digital Business

Beskrivelse

The course 'Developing Digital Business' introduces you to the new competitive rules of the digital economy and the emergence of platform-based business models.

In this course, you will learn:
- To identify the key technologies that are transforming business and society
- To understand how digitalization changes the business environment
- To anticipate the role of digital platforms in today’s digitalized business practice
- To understand the role and importance of digital business ecosystems.

In complex, volatile and sometimes hostile environments, it is necessary for organizations to work professionally with their communication. Increasingly, therefore, organizations consider and handle communication as a strategic management issue. As a consequence, communication tasks increasingly go beyond formal organizational boundaries and involve many different professional disciplines.

The course presents and discusses the practical implications of these changes by drawing on a variety of literatures, including theories of strategy, organization, public relations, marketing and management.

The aim is to make it possible for participants to understand how organizations work with strategic communication in practice, how they seek to communicate more effectively and how different ways of communicating shape an organization and its relationships with the outside world.

Key themes in the course:
Holistic thinking in communication and strategy
Increased world complexity
Stakeholder perspective on the company's communication
Issues management and crisis communication
Interaction between internal and external communication
The company's communicative and strategic resources
The relationship between speech and action
Openness and transparency.

Please read the admission requirements for the course here: Admission Requirements

Copenhagen Business School, MBD