Managing Innovation

Beskrivelse

This course provides the foundation for managing open innovation processes in firms. Comparing closed to open innovation approaches, the course focuses on outside-in open innovation processes, i.e. sourcing external knowledge from and collaborating with users, universities, suppliers, competitors, and the like for generating innovation. Moreover, the course discusses the interplay between innovation, exploration, exploitation, and search, and the growing importance of efficient search approaches across widely distributed sources of innovation. More specifically, we will discuss the concepts of local vs. distant search and related search methods for accessing and leveraging innovation-relevant knowledge.

In complex, volatile and sometimes hostile environments, it is necessary for organizations to work professionally with their communication. Increasingly, therefore, organizations consider and handle communication as a strategic management issue. As a consequence, communication tasks increasingly go beyond formal organizational boundaries and involve many different professional disciplines.

The course presents and discusses the practical implications of these changes by drawing on a variety of literatures, including theories of strategy, organization, public relations, marketing and management.

The aim is to make it possible for participants to understand how organizations work with strategic communication in practice, how they seek to communicate more effectively and how different ways of communicating shape an organization and its relationships with the outside world.

Key themes in the course:
Holistic thinking in communication and strategy
Increased world complexity
Stakeholder perspective on the company's communication
Issues management and crisis communication
Interaction between internal and external communication
The company's communicative and strategic resources
The relationship between speech and action
Openness and transparency.

Please read the admission requirements for the course here: Admission Requirements

Copenhagen Business School, MBD