Strategic communication - MBD
Course provider
Copenhagen Business School, MBD
Location
- Frederiksberg
Description
In complex, volatile and sometimes hostile environments, it is necessary for organizations to work professionally with their communication. Increasingly, therefore, organizations consider and handle communication as a strategic management issue. As a consequence, communication tasks increasingly go beyond formal organizational boundaries and involve many different professional disciplines.
The course presents and discusses the practical implications of these changes by drawing on a variety of literatures, including theories of strategy, organization, public relations, marketing and management.
The aim is to make it possible for participants to understand how organizations work with strategic communication in practice, how they seek to communicate more effectively and how different ways of communicating shape an organization and its relationships with the outside world.
Key themes in the course:
Holistic thinking in communication and strategy
Increased world complexity
Stakeholder perspective on the company's communication
Issues management and crisis communication
Interaction between internal and external communication
The company's communicative and strategic resources
The relationship between speech and action
Openness and transparency.
Please read the admission requirements for the course here: Admission Requirements
Practical information
Course provider
Copenhagen Business School, MBD
Location
- Frederiksberg
Course provider contact information
Contact the study administration
E-mail: mbd@cbs.dk
Phone number: 38 15 30 60
ECTS credits
5
About ECTS points ECTS stands for European Credit Transfer System. This is a system that can be used for credit transfer within higher education abroad or in Denmark.
Course language
English
Offered to
Autumn
Current level of education
Master/Kandidat
Course duration
You can read more about course dates on CBS' homepage.